AI Expertise for Creatives & Agencies
Unlock Smarter, More Innovative Workflows.
Empowering creative professionals and agencies to harness the full potential of AI through personalized guidance and strategic implementation.
Solutions you’ll 
, guaranteed.
I didn’t follow
the A.I. trend… I led it.
As an early adopter of AI technologies, I’ve been at the forefront of its transformation within the creative industry. My experience gives me a unique advantage in helping creative professionals and agencies integrate AI tools effectively and confidently, ensuring you don’t just follow the trend—you lead it.
Tailored AI Consulting:
Offer insights into how your personalized approach helps agencies and creatives integrate AI tools that align with their unique goals and challenges.
Educational Workshops & Training:
Highlight your workshops and educational resources that guide creative professionals on leveraging AI in their workflows effectively.
Real-World Success Stories:
Case studies & feedack from clients who have transformed their creative processes with my guidance.
Case Study
1. Challenge:
Creative Problem-Solving with AI: The project used AI to overcome limitations in budget and stock imagery by generating realistic, campaign-level visuals.
2. Solution:
Collaborative AI Integration: Brian provided both guidance and hands-on expertise, showing the value of collaboration in achieving complex, consistent imagery.
Adaptive Use of Technology: The transition from MidJourney 4.0 to 5.0 mid-project significantly enhanced the final results, showcasing Brian’s ability to adapt and evolve with AI tools.
3. Result:
Global Recognition and Industry Impact: The campaign was not only successfully executed but also gained global attention, being featured in AdNews.com.au, underscoring the effectiveness of Brian’s AI-guided creative strategy in producing high-impact, industry-resonant campaigns.
While I had already incorporated AI generated imagery into various projects at the rough mock-up stage, this was the first one where the final ‘hero’ imagery was fundamentally produced with AI.
This took the form of a collaboration between myself and one of AI’s leading exponents, Brian Sykes from North Carolina. Across the project Brian got me up to speed with my MidJourney chops so we were able to collectively roll up our sleeves so as to produce the suite of 5x ads.
Indeed, with Brian’s patient stewardship, I was able to complete the project while also adding the oh-so-contemporary skill set of ‘AI Whispering’ to my CV.
Update: This campaign was featured in AdNews.com.au ::: read all about it!
Featured in Leading AI & Creative Platforms
I’ve had the privilege of speaking at leading industry conferences, appearing on top AI and creative podcasts, and contributing to renowned publications.
Upcoming Keynote at Ad World 2024
Excited to announce that I’ll be delivering a keynote at Ad World 2024, discussing AI integration for creatives and agencies. Stay tuned for insights on leveraging AI to enhance creative workflows and drive innovation!
Watch & Listen
Testimonials
You have seen us for months share tutorials, trainings – Brian has been the driver behind that…
Brian is the real deal… I want to thank you Brian, for giving to us – on a daily basis, of your time, of your passion, of your thinking. We appreciate you.
Be good.
Brian Sykes (your) mini tutorials are so insightful and helpful! 👌
Your transparency with your prompts is also much appreciated. The quality of images you get is out of this world, and now I can tinker around with similar prompts and processes myself! 🙌
Always learn something with your posts and end up saving most of them for me to revisit (yesss, I’m a bit of a nerd so I study your posts 🤓) later on! 🙏
Very cool book Brian! Love the ideas and inspiration aggregated from the AI tools available to us. Thanks for consistently showing, while AI is cool, it still needs a masterful hand to guide it in a direction.
Brian, finally someone who is as open as you letting others learn from your experience. I love the setup you introduce to us in your post. Creating “Neural context” & “Neural patterns” for cgpt to work with is something I also did but rather coming from a “gut feeling” than from a strategic approach as yours. So that’s on its own already super interesting. Then you also dive into how to frame the story, how to prepare and research its topic(s) using cgpt. Splendid walk-through here as well. Thanks a bunch for your precious insights! Will follow you to find out more.
– Cologne, Germany
It’s nice to see it all come together in a way that clearly shows the .ai as a tool and the fundamental understanding you have to create something new.
It will never be just about letting the computer do it.
There is so much more where these came from. Check out my profile on LinkedIn to engage with the community of fellow A.I. explorers I support, prompt and lead – https://www.linkedin.com/in/brianwsykes/
Tried AI Before?
It’s Different When You Learn with Brian
Many have dabbled in AI without seeing real results. theBrianSykes tailored approach to AI training via the AI LAB cuts through the noise, giving you the practical knowledge and hands-on guidance to seamlessly integrate AI into your creative workflows. Learn from someone who’s been on the frontlines, and discover the difference personalized teaching makes.
Flexible Learning That Fits Your Schedule
At the AI LAB, training is designed to fit your unique needs. Whether you prefer on-demand lessons or live interactive sessions, I provide a range of learning experiences. Some courses are fully asynchronous, while others include live workshops or one-on-one coaching to ensure you get the most out of your AI education.
Simple, Seamless Billing and Course Access
For agencies, invoicing is handled directly after project approval, making sure everything runs smoothly. For individual creatives, payments are processed easily when you enroll in any of my AI Lab courses. No complicated management tools—just straightforward, hassle-free access to the training and support you need.
Tailored AI Training for Your Team
Equip your team with the AI skills they need to excel. Whether you’re a creative agency or an internal team, I offer customized training sessions designed to fit your specific workflow and goals. Learn together, grow together, and take your creative capabilities to the next level.
::: Trust Earned :::
Proven Expertise You Can Trust. Over the years, I’ve earned the trust of creatives and agencies worldwide by delivering measurable results. My approach combines cutting-edge AI knowledge with hands-on guidance, ensuring that your team or project reaches new levels of success. See what past clients have to say about the impact of my work.
Established Expertise
I have been on the forefront of Generative AI as an educator, creator, and public speaker. This not only signifies a deep understanding of AI but also my ability to communicate complex concepts effectively.
Track Record
I have written, produced, and released multiple books on generative AI, demonstrating my ability to synthesize and share knowledge in a comprehensive and accessible manner.
The success of these books, particularly A.I. Explore: Prompt Fundamentals (over 1k copies sold) and my latest – Midjourney: Back to Basics • Beginner’s Guide – each attests to the value of the information I provide and my skill in presenting it.
See the posts and review the books and resources I have released at Blogs & Books.
Professional Experience
With 27 years in branding, marketing, and graphic design, including 23 years running my own agency, AdJourney, I have extensive experience in shaping and executing successful strategies.
I have a keen understanding of different business needs and how to address them.
Certifications
For years I served as an Adobe and Macromedia Certified Instructor.
I am committed to staying updated with the latest trends and developments in the AI field.
Recognized by leading software companies for my expertise.
Active Leadership in the AI Community
As a Founding Member of AI/CC and the creator of the AI Lab Group on LinkedIn, I’m deeply involved in shaping the AI conversation. With a daily newsletter reaching over 1,000 subscribers on theAILab.substack.com, and a LinkedIn newsletter, AI Explore, going out to nearly 6,000 weekly, I stay at the forefront of AI education. My YouTube channel also provides ongoing insights, helping creatives navigate this evolving field.
Expert Consulting for Creatives, Agencies, & Organizations.
For over 15 years, I’ve provided valuable insights and strategies as a consultant for the US Small Business Association (NC District) and through my agency, AdJourney. Now, I extend that expertise to AI consulting, helping creative teams and agencies integrate cutting-edge AI technologies to elevate their workflows and creative output. Trusted by reputable organizations, my advice is grounded in real-world experience and proven results.
Exclusive AI Resources
Perks so good you’ll never need to go anywhere else for your AI integration needs. Seriously.
Through the AI Lab (courses), theAILab.substack.com (subscription) and AIExplore.co (digital resources) – you can gain access to specialized resources, including daily insights, educational posts, and hands-on workshops designed to help creatives and agencies integrate AI into their workflows. Whether you’re looking for strategic consulting or personalized guidance, I’m here to empower you with the tools to succeed in the evolving AI landscape.
Scope of Services
AI Consulting & Education Tailored to Your Needs
AI Strategy & Consulting
Tailored advice to seamlessly integrate AI into your creative workflow.
Hands-on sessions to educate creative teams and individuals on practical AI applications for full integration into creative workflows.
Personalized guidance to help you leverage AI tools for more efficient and innovative outcomes.
I’ll sign an NDA, review your existing workflows, and recommend the best AI tools for integration, ensuring full ROI within 6 months with proper training and implementation.
Available for keynote presentations at industry events, I focus on AI integration, creative workflows and the Human Element. My keynotes deliver actionable insights that inspire and equip teams to embrace AI-driven innovation in their work.
Ideal Customer
Creative Professionals & Agencies
I work with forward-thinking decision-makers in creative industries and agencies who are ready to integrate AI but need expert guidance to maximize its potential. From understanding AI’s capabilities to navigating implementation challenges, my approach ensures seamless integration, optimized performance, and measurable ROI. With a focus on staying ahead of AI trends, I help businesses leverage AI efficiently and effectively, enabling them to transform their operations without the learning curve.
Articles
A.I. Explore: blog
Book Review • by Chad Lauffer The following is a copy-paste from Chad's review of my book, that Chad shared on LinkedIn. Chad’s post Midjourney: Back to Basics • Beginner's Guide 📖✨ Hey everyone! I'm currently working my way through Brian Sykes' new...
A.I. Explore: From Photo to Pixar Styled Illustration using gen-AI
The slides have all the information. A quick 'How To' in Midjourney, from your phone. Enjoy! Brian Sykes
A.I. Explore: Pixar Favorite Pets Movie Poster
The (3) Human Element Sunday Challenge I launch a new one each Sunday - but the challenge remains open all week!The Past 2 challenges were:(1) Photo in Sr. Roger Deakins Style (https://lnkd.in/g3SWEsQp)(2) Tragedy Songs + AI (https://lnkd.in/gwxr_8tB)_There is a story...
FAQs
What kind of AI services do you offer?
I provide consulting, training, workshops, and keynotes focused on integrating AI into creative workflows, optimizing processes, and maximizing ROI.
Who are your services designed for?
I work with creative professionals, agencies, and teams looking to leverage AI to enhance innovation and efficiency.
How does the consultation process work?
I offer personalized consultations, reviewing your current workflows and recommending tailored AI tools and strategies for your business needs.
What AI programs / applications do you work with?
The core of my work in AI strategy, education, planning, and consulting centers on generative AI. However, within each area of specialization, there are various platforms and applications that may be most beneficial based on the unique needs of the client. I have experience and familiarity with a wide range of AI platforms and tools, including industry-leading solutions as well as emerging technologies. The aim is to identify and utilize the most effective and efficient solutions that align with your business goals and operational needs. Ultimately, the focus is not on the tools themselves, but on how these tools can be leveraged to bring about the best outcomes for your business.
I have found Midjourney, Chat-GPT, Eleven Labs, Adobe’s beta tools) are just a few of the many great tools that can positively impact your business.
What sort of return on investment (ROI) can I expect from investing in AI?
While the specific ROI from AI can vary widely depending on the use case, industry, and other factors, studies consistently show that businesses that effectively leverage AI can achieve significant efficiency gains, cost savings, and revenue growth. Already, I have saved my clients thousands of dollars with integration and implementation of AI solutions in their business.
In our initial consultation and ongoing work, we will help you identify and quantify the potential ROI from your specific AI initiatives.
What if I'm new to AI? How will you help me understand and navigate this technology?
We understand that AI can seem complex and intimidating if you’re new to it. That’s why a significant part of our service involves education. We’ll explain AI concepts in clear, accessible language and provide you and/or your teams with the knowledge you need to make informed decisions about AI in your business. We’re here to guide you every step of the way.
What if my business is small or just starting to explore AI? Is your service still suitable for me?
Definitely. Businesses of all sizes and at all stages of AI adoption will benefit greatly from our services. We’ll tailor our approach to your specific needs and circumstances, whether you’re just starting to explore how AI could benefit your business or looking to scale existing AI initiatives.
Discover if theBrianSykes is the right fit for you.
(It totally is.)
Embark on a guided journey through theBrianSykes‘ offerings, and learn how you and your team can revolutionize your approach to AI, forever.
Tailored AI Consulting & Education for Creative Excellence
I offer personalized AI consulting, guiding clients through seamless integration and optimization of AI systems. With a focus on education and practical application, I ensure creative professionals and agencies are equipped with the right tools and knowledge to succeed. My one-project-at-a-time approach guarantees dedicated attention, helping clients stay ahead of AI trends while maximizing ROI through actionable strategies and custom training solutions.