Where 23 Years of Creative Experience Meets Cutting‐Edge AI
Unlock Smarter, More Innovative Workflows—with AI.
I’ve led the charge in adopting AI within the creative industry. Now, I’ll help you harness its power for faster, more innovative branding and campaigns—without burning out.
Empowering creative professionals and agencies worldwide to seamlessly integrate AI—streamlining their workflows, elevating their branding, and future-proofing their business.
I don’t follow AI trends
– I set them.
AI isn’t just a buzzword—it’s reshaping how we create, collaborate, and communicate. I’ve been at the forefront of this transformation, blending two decades of hands‐on branding experience with cutting‐edge AI solutions. The result? A proven roadmap that empowers creative professionals and agencies to work smarter, innovate faster, and leave the competition trailing behind.
Tailored AI Consulting:
Elevate your creative process with custom AI solutions designed around your unique brand goals. From strategy to implementation, I’ll guide you step by step so you can innovate confidently and deliver standout results.
Educational Workshops & Training:
Unlock your team’s full potential with workshops designed to demystify AI and integrate it into everyday workflows. Whether you’re a small design studio or a global agency, we’ll equip you with the know‐how to stay ahead of the curve.
Real-World Success Stories:
See how agencies and creatives have transformed their branding, content, and campaign processes through my proven AI frameworks. Discover real results—and get inspired by what’s possible for you.
Case Study
1. Challenge:
Creative Problem-Solving with AI:
A major campaign needed realistic, high‐impact visuals but faced tight budget constraints for custom photography and licensed stock imagery. The team sought a way to produce original, campaign‐level graphics that would truly stand out—without breaking the bank.
2. Solution:
Collaborative AI Integration:
By leveraging my hands‐on expertise with generative AI (transitioning from MidJourney 4.0 to 5.0 mid‐project), we developed a consistent visual style and maintained brand integrity across multiple assets. This adaptive use of technology demonstrated how embracing AI at any stage can deliver top‐tier creative results.
Customized Mentorship:
Throughout the process, I guided Adrian Elton’s team in mastering MidJourney—ensuring they not only achieved campaign‐ready visuals but also gained practical AI knowledge to sustain future projects.
3. Result:
Global Recognition and Industry Impact:
The final campaign was a breakthrough success, earning coverage in AdNews.com.au and resonating with audiences far beyond the initial scope. This high‐profile feature showcased how AI‐driven workflows can produce memorable, industry‐leading creative content—even under budget limitations.
Partnering with Brian was a game‐changer. He not only helped me harness MidJourney effectively but also guided me in integrating AI seamlessly throughout our campaign visuals.
The result? A suite of striking ads that earned international buzz—and added ‘AI Whisperer’ to my creative toolkit!
Featured in AdNews.com.au
– check out the full story
Featured on Leading AI & Creative Platforms
I’ve had the privilege of speaking at industry‐defining conferences, appearing on top AI and creative podcasts, and contributing to renowned publications—always with a focus on helping creative pros and agencies leverage AI for smarter, more impactful work.
AdWorld Prime 2025
Earlier this year, I delivered a Masterclass that went live 23 Jan. 2025, for AdWorld Prime, diving into AI integration for creatives and agencies.
“Learn to See + Describe: Mastering Intentional Image Creation with GenAI.”
Watch the Recordings
Each image below will link you to the video or relevant article referenced!
Watch & Listen
Testimonials
You have seen us for months share tutorials, trainings – Brian has been the driver behind that…
Brian is the real deal… I want to thank you Brian, for giving to us – on a daily basis, of your time, of your passion, of your thinking. We appreciate you.
Brian is an AI genius when it comes to using AI tools for creativity. Has already published 6 books regarding how to create great AI images. Also a teacher power house with online courses in the same topic. Also a great person and a new friend of mine.
Brian is the best teacher when it comes to AI creativity.
You have no idea how excited I am that I found you as my teacher!!
I enjoyed the course you put together. I like how clear you made it. Thank you so much!! I really enjoy your clear style of teaching.
Also, I quite appreciate how you teach me to think with it as opposed to telling me what button to push or what to say.
My most recent book on Midjourney 6 – pulling out all the stops walking you from BASIC to ADVANCED in 17 lessons.
But don’t take my word for it…
What stood out to me was not just the organized repository of information—which in itself is a gold mine—but the insightful discussions on “learning to see.” This section was a game-changer for me. It challenged me to refine my approach to crafting prompts, encouraging a more thoughtful engagement with what I wanted to create.
In summary, this book is a wealth of information about Midjourney and will help you get started on your journey. Even those who have been using Midjourney consistently will find valuable tips. I highly recommend checking it out .
Midjourney — Back to Basics isn’t just a beginner’s guide — it’s a tool for continuous improvement. Practical and inspiring, it’s a must-have for anyone serious about mastering AI prompting. Highly recommended.
I often get asked if books like this are necessary for someone already skillful in prompting. My answer, after reading Brian’s book, is a resounding yes.
So I hate to call him a liar right off the bat – but his book goes WAY beyond the basics… the book is so damn good. I have followed and learned from Brian over the past year – but his new book gave me a chance to grok all of his mind-blowing MidJourney wisdom in one place, lined up in a succinct, orderly, and easy-to-learn way.
Whether you’re a seasoned pro or just starting, this book is an absolute must. I highly recommend it to anyone looking to deepen their understanding of Midjourney. Brian is a great teacher, and his book is a gem in this journey of discovery!
This book is a goldmine of information. Brian shows us how a well-crafted prompt can transform a vague idea into a stunning visual masterpiece. It’s not just about creating images; it’s about bringing your wildest imagination to life!
As I told Brian recently, “You did, and better yet, you do, a magnificent job of simplifying complex concepts. I think that’s your natural language. Everything you share is so clear, easy to follow, and understandable.”
More than just a beginner’s guide, this book is a valuable resource for professionals seeking to reconnect with core principles. The fast-evolving AI landscape empowers creators to refine their skills and elevate their image-generation techniques.
Ready for AI to Transform
Your Creative Workflow?
Learn from a Veteran Creative Who’s Led the AI Charge—Not Just Followed It
Many creatives and agencies dabble in AI but struggle to see real impact. With my 23 years of branding expertise and hands‐on AI know‐how, I cut through the noise and deliver practical, personalized guidance. Whether you need a streamlined workflow, innovative campaign concepts, or a deeper understanding of AI tools, I’m here to help you create smarter, faster, and more confidently.
Key Highlights:
Flexible Learning
- Choose from self‐paced online modules, live workshops, or one‐on‐one coaching.
Tailored Solutions
- Every business and creative professional is unique. I adapt AI strategies to align with your workflow and goals.
Ongoing Support
- After the initial training or consulting, stay connected for updates, new tools, and best practices as AI evolves.
Why Work with Brian?
A Proven AI & Creative Innovator • Over decades in the creative industry, I’ve embraced emerging technologies to deliver measurable results for clients worldwide. Here’s a snapshot of my expertise, experience, and contributions that set me apart as a trusted guide in AI‐driven creativity.
1. Established Expertise & Track Record
- Pioneering AI Adoption: One of the earliest to integrate generative AI into professional workflows, sharing insights as an educator, creator, and public speaker.
- Published Author: Authored multiple books on generative AI, including A.I. Explore: Prompt Fundamentals (over 1k copies sold) and Midjourney: Back to Basics • Beginner’s Guide.
- Successful Courses & Content: Creator of popular AI training sessions and resources, equipping creatives and agencies with hands‐on skills that produce real results.
2. Professional Experience
- 27 Years in Branding & Design: Founded and ran AdJourney for 23 years, consulting on campaigns across various industries.
- Real‐World Results: Guided creative teams to streamline processes, boost productivity, and innovate campaigns through AI integration.
- Client‐Focused Approach: Adapt strategies to each client’s unique goals, ensuring AI solutions are both practical and profitable.
3. Certifications & Continuous Learning
- Former Adobe & Macromedia Certified Instructor: Solid foundation in teaching complex tools to creative pros.
- Always Up to Date: Committed to ongoing research and hands‐on experimentation with the latest AI platforms—so you don’t have to.
- Recognized by Leading Tech Companies: Consulted or featured by software developers for expertise in creative AI solutions.
4. Active Leadership in the AI Community
- Founding Member of AI/CC & the AI Lab Group: Facilitates lively discussions, frequent newsletters (The AI Lab Substack) + (AI Explore) to nearly 10k weekly readers, and LinkedIn updates to almost 20k followers.
- YouTube Insights & Workshops: Runs a channel offering tutorials, Q&A sessions, and in‐depth analyses—making AI accessible for everyone from freelancers to enterprise teams. → YouTube
5. Expert Consulting for Creatives, Agencies, & Organizations.
- Trusted by Reputable Organizations: Consulting engagements with entities like the US Small Business Association (NC District) and high‐profile creative agencies.
- Results‐Driven Strategies: Offers end‐to‐end AI integration, from brainstorming innovative concepts to refining automated workflows.
Ready to Elevate Your Creative Workflow?
Scope of Services
AI Consulting & Education Tailored to Your Needs
AI Strategy & Consulting
Pinpoint & Plan: I’ll audit your current workflows and creative processes, then recommend AI solutions that align with your unique goals. Think of it as a custom roadmap that maximizes efficiency, ROI, and creative impact.
Workshops & Training
Hands‐On Learning: Interactive sessions that empower your team to master generative AI tools and techniques. From basic fundamentals to advanced applications, I ensure everyone feels confident implementing AI in their day‐to‐day projects.
Custom AI Solutions
Bespoke Innovation: Need a specific AI tool or feature built for your brand? I’ll collaborate with you to develop, test, and deploy tailor‐made AI solutions—streamlining tasks and supercharging creativity.
Workflow Optimization & AI Integration
Seamless Adoption: After signing an NDA, I’ll review your current processes and recommend the best AI tools for integration—backed by hands‐on training and support. Expect measurable improvements in productivity and creative quality within months.
Keynotes for AI Creative Innovation
Inspire & Equip: Ideal for industry events or internal summits, my keynote presentations explore AI integration, the importance of human creativity, and cutting‐edge workflows. Attendees leave with actionable insights that spark innovation and accelerate growth.
Contact Me to Get Started
Ideal Customer
Forward-Thinking Creatives & Agencies
I partner with innovative decision‐makers in the creative industry who are eager to integrate AI but need clear, results‐driven guidance. Whether you’re a design studio looking to streamline workflows or an agency aiming to stand out with cutting‐edge solutions, I provide the expertise, training, and support to ensure smooth AI adoption—and real returns.
Are We a Good Fit?
- You Embrace Innovation: You see AI as a tool for boosting creativity, not just a passing trend.
- You Want Tangible ROI: You’re done with trial‐and‐error experiments and are ready for strategic, measurable outcomes.
- You Value Efficiency & Quality: You have tight deadlines and high standards—AI can help you deliver faster without compromising on impact.
- You Prefer a Trustworthy Guide: You’d rather learn from a seasoned creative who’s led the AI conversation than navigate complex tools alone.
How I Help You Excel
- Cut Through the Noise: Overcome the hype with actionable AI strategies tailored to your brand’s goals.
- Ongoing Support: From training workshops to custom consulting, get hands‐on help every step of the way.
- Stay Ahead of Trends: I keep you on the leading edge of AI advancements, so you can focus on creating and innovating.
Ready to Elevate Your Creative Process
Book a call and let’s transform your workflow with AI—together.
Articles
A.I. Explore: blog
Book Review • by Chad Lauffer The following is a copy-paste from Chad's review of my book, that Chad shared on LinkedIn. Chad’s post Midjourney: Back to Basics • Beginner's Guide 📖✨ Hey everyone! I'm currently working my way through Brian Sykes' new...
A.I. Explore: From Photo to Pixar Styled Illustration using gen-AI
The slides have all the information. A quick 'How To' in Midjourney, from your phone. Enjoy! Brian Sykes
A.I. Explore: Pixar Favorite Pets Movie Poster
The (3) Human Element Sunday Challenge I launch a new one each Sunday - but the challenge remains open all week!The Past 2 challenges were:(1) Photo in Sr. Roger Deakins Style (https://lnkd.in/g3SWEsQp)(2) Tragedy Songs + AI (https://lnkd.in/gwxr_8tB)_There is a story...
FAQs
What kind of AI services do you offer?
I offer consulting, training, workshops, and keynotes—all focused on integrating AI into creative workflows, improving processes, and maximizing ROI for design‐centric teams and agencies.
Who are your services designed for?
My clients are creative professionals, agencies, and businesses eager to harness AI for innovation and efficiency. If you’re ready to integrate AI into your workflow—or take your existing efforts to the next level—you’re in the right place.
How does the consultation process work?
We’ll begin with a discovery call to assess your current workflows, pain points, and goals. From there, I’ll propose a custom AI roadmap, recommend specific tools, and provide ongoing support as you integrate these solutions.
What AI programs / applications do you work with?
I specialize in generative AI but work with a wide range of platforms (e.g., MidJourney, ChatGPT, Eleven Labs, Adobe’s GenAI Tools). Every recommendation is tailored to your unique needs, so the focus is on outcomes, not just the tools themselves.
For instance – if you need Image generation but must stick with Adobe products, I can show your team how to get the MOST from Adobe Firefly GenAI within their suite.
What sort of return on investment (ROI) can I expect from investing in AI?
Many creative teams and agencies I’ve worked with have experienced productivity increases ranging from 20% to 200% after integrating generative AI into their workflows. Think of AI as an amplifier: when your processes and strategy are sound, AI elevates them to a new level of efficiency and profitability. However, if the underlying structure is flawed, even the best AI solutions can end up simply magnifying existing inefficiencies. My focus is on strengthening your foundation first—so that when you implement AI, you see measurable, transformative ROI.
What if I'm new to AI? How will you help me understand and navigate this technology?
No worries if you’re new to AI—my approach includes clear, accessible training that demystifies complex concepts. I’ll ensure you understand the basics, feel confident about the tools, and get hands‐on practice tailored to your learning style.
What if my business is small or just starting to explore AI? Is your service still suitable for me?
Absolutely. Whether you’re an independent creative or a smaller agency, I tailor my approach to your scale and resources. We’ll start small, identify high‐impact opportunities, and build from there—ensuring tangible ROI at each step.
How Do I Get Started
Book a Call → Discovery → Proposal
Still Have Questions? Contact Me
Discover if Brian Sykes
is the right fit for you.
(Spoiler Alert: He Totally Is.)
Ready to revolutionize your approach to AI—forever?
Embark on a guided journey through Brian’s offerings and see how you and your team can supercharge creativity, streamline workflows, and lead in an ever‐evolving AI landscape.
Book a Free Strategy Call
Tailored AI Consulting & Education for Creative Excellence
I specialize in personalized AI consulting, guiding you through seamless integration and practical application of AI systems. With a focus on education and real‐world results, I ensure that creative professionals and agencies gain the tools and knowledge needed to stay ahead.