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Cultivating Swifties: Striking a Chord in Marketing (when the market has completely changed)

Cultivating Swifties: Striking a Chord in Marketing (when the market has completely changed)

by Brian Sykes | Jul 21, 2023 | Thought Leadership

Recently when driving my son and his wife across the country from Southern Pines, North Carolina to Salt Lake City, Utah, we ended up spending the night in Kansas City, Missouri. (For those that followed our travels – this is the place where the Uhaul had its...
Creative Workflows with Generative A.I. ::: Brand Identity

Creative Workflows with Generative A.I. ::: Brand Identity

by Brian Sykes | Jul 20, 2023 | A.I. Explore, Thought Leadership, Tools

As I take on this creative process, I am figuratively jumping in mid-stream. I want to walk you through the process of how you can engage generative AI into your workflows – without you having to sit through hours of conversation with a client to look over my...
A.I. Explore: Generative AI for Creatives

A.I. Explore: Generative AI for Creatives

by Brian Sykes | Jul 19, 2023 | A.I. Explore, Thought Leadership, Tools

Think about the things you do as a Creative.What are the MAIN tasks you find yourself involved in on a daily basis? For 23+ years I ran a small branding & marketing agency with non-traditional model (at the time I started it) that had a single point of contact...
A.I. Explore: Well, that’s weird.

A.I. Explore: Well, that’s weird.

by Brian Sykes | Jul 19, 2023 | A.I. Explore, Midjourney, Tools

(using the –weird parameter in Midjourney) Just shortly after 5.2 made its debut in the Midjourney world, a new thing was introduced to the parameter set of prompting… and it was a little weird. No literally, it is a parameter in the prompt toolbox for...
A.I. Explore: Leveraging Generative AI with other tools…

A.I. Explore: Leveraging Generative AI with other tools…

by Brian Sykes | Jul 18, 2023 | Thought Leadership

As creative professionals, we’re constantly seeking fresh perspectives, innovative ideas, and effective tools to hone our craft and solve complex challenges. AdHouse’s “Deck for Nerds” (from Tom Christmann and Paul Fix) offers a...
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