As creative professionals, we’re constantly seeking fresh perspectives, innovative ideas, and effective tools to hone our craft and solve complex challenges. AdHouse’s “Deck for Nerds” (from Tom Christmann and Paul Fix) offers a treasure trove of proven techniques to spark our creativity and craft award-winning campaigns. But in a world where innovation and technology evolve at breakneck speeds, how can we continually stay ahead of the curve and leverage cutting-edge solutions?
The answer lies in harnessing the power of generative AI. At theBrianSykes.com, I help make this process seamless, providing a subscription service that allows businesses to integrate generative AI into their workflows, amplifying their offerings, refining their services, and deriving greater insights for human-level improvement. By merging human creativity with artificial intelligence, we can transcend traditional boundaries, redefine possibilities, and elevate our creative output to new heights. So, whether you’re brainstorming your hundred-and-first idea or looking to revolutionize your business processes (like the amalgamation of the AdHouse deck) – theBrianSykes.com can prove to be a game-changer. Dive into our conversation here and discover how we used one of AdHouse’s cards to craft a compelling ad campaign. This is the future of creative problem-solving, and it’s at your fingertips.
Chat-GPT to implement “AdHouse of Cards – a Deck for Nerds”
So, my friends over at AdHouse – Tom Christmann and Paul Fix, created a deck of cards call the “AdHouse of Cards – a Deck for Nerds”. The cards are available digitally and as a printable set of 35. On Deckable, the write up reads:
“Whether you’re a student who is learning to concept like an advertising creative or an A-List freelancer trying to bang out that hundred-and-first idea, Adhouse Of Cards was built just for you. 35 proven techniques – tried and tested at Adhouse Advertising School – and ready to help you crack that award-winning campaign.”
So, I told the fellas I was going to use a sampling of their deck… I just used 9 of the 35 – and fed them to Chat-GPT.
AdHouse Deckable of 9 – – The link will take you to your copy where you can CONTINUE the conversation and utilize this yourself.
Instructions for use of the preloaded information to Chat-GPT:
The way you will use this, is – you will pose an advertising challenge you are trying to solve. Chat-GPT will reference one of these 9 – and walk you through the process of using one of the 9. C_GPT will ask pertinent questions, lead you through the challenge and help you determine the best way to solve the ad challenge using the card from the AdHouse Deck of Cards.
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So, I want to walk you through how you can use this for yourself. I have challenged Tom and Paul with adding the entire set of cards to their own Chat-GPT list… but – what follows is a ‘reading over my shoulder experience’ of how I might use Chat-GPT in THIS scenario.
Chat-GPT:
Let’s apply Card 6: “Make an enemy” to this situation.
Here’s the concept: The enemy we’re declaring war against could be inefficiency, traditional work methods, or lack of innovation that are holding businesses back from reaching their full potential.
Questions to guide the concept:
- What are the main pain points for businesses that are not implementing AI or are implementing it inefficiently?
- How can theBrianSykes.com service significantly reduce these pain points?
- What makes theBrianSykes.com service different from other AI implementation services?
- What are the specific areas where theBrianSykes.com can bring a radical change?
- What outcomes can a business expect when they choose theBrianSykes.com?
Based on the answers to these questions, we can draft a message like:
“Stop letting inefficiency be the boss. Declare war on outdated methods. theBrianSykes.com brings you AI solutions that amplify your offerings, refine your services, and give you profound insights to improve your business at the human level. Get on board with theBrianSykes.com and lead the charge in the revolution of efficiency and innovation.”
The visual could be a dichotomy – one side showcasing a chaotic, stressed-out office environment (representing traditional methods), and the other side showing a calm, efficient and modern workspace powered by AI (representing the transformation brought about by theBrianSykes.com). The line dividing the two sides can be a flag bearing theBrianSykes.com logo, symbolizing the ‘war’ against inefficiency and outdated methods.
Let’s work through the concept. Does this direction make sense? What changes or additions would you like to see?
From here I would begin answering the questions posed – and let the Chat-GPT know that is what I was doing.
My answer to Chat-GPT:
1. What are the main pain points for businesses that are not implementing AI or are implementing it inefficiently?
Businesses that are not implementing AI or are implementing it inefficiently often face common pain points such as:
- Lack of clarity on how to effectively leverage AI technology.
- Difficulty in identifying the right AI solutions that align with their business goals.
- Challenges in integrating AI into existing workflows and systems.
- Inefficiencies caused by manual processes that could be automated.
- Concerns about the cost and complexity of AI implementation.
2. How can theBrianSykes.com service significantly reduce these pain points?
theBrianSykes.com service can significantly reduce these pain points by providing:
- Expert guidance and consultation on AI strategy, implementation, and optimization.
- Customized AI solutions tailored to each business’s unique needs and goals.
- Continuous support and monitoring to ensure smooth integration and efficiency.
- Access to cutting-edge AI technologies and innovations.
- Cost-effective subscription-based models that offer flexibility and scalability.
3. What makes theBrianSykes.com service different from other AI implementation services?
theBrianSykes.com service stands out from other AI implementation services because of:
- Extensive expertise and experience in AI strategy and implementation.
- A personalized approach that focuses on understanding and addressing the specific needs and challenges of each business.
- A commitment to ongoing education and staying up-to-date with the latest advancements in AI.
- A focus on delivering tangible results and driving business growth through AI.
- Strong emphasis on building long-term partnerships and providing exceptional customer service.
4. What are the specific areas where theBrianSykes.com can bring a radical change?
theBrianSykes.com can bring a radical change in several key areas, including:
- Strategic AI integration: Helping businesses identify opportunities and implement AI in strategic areas to drive efficiency and innovation.
- Process automation: Streamlining and automating manual tasks and processes to enhance productivity and reduce errors.
- Data-driven decision-making: Leveraging AI algorithms to analyze large volumes of data and extract actionable insights for informed decision-making.
- Customer experience optimization: Utilizing AI-powered tools and solutions to enhance customer interactions, personalization, and satisfaction.
- Continuous improvement: Implementing AI models and systems that learn and evolve over time, leading to ongoing performance improvements.
5. What outcomes can a business expect when they choose theBrianSykes.com?
When businesses choose theBrianSykes.com, they can expect outcomes such as:
- Increased operational efficiency and productivity through AI automation.
- Improved decision-making based on data-driven insights and predictive analytics.
- Enhanced customer experiences through personalized interactions and targeted marketing.
- Cost savings through optimized resource allocation and process streamlining.
- Competitive advantage by staying at the forefront of AI technology and innovation.
By addressing these pain points, offering personalized services, standing out from competitors, driving radical change, and delivering positive outcomes, theBrianSykes.com empowers businesses to overcome challenges and harness the transformative power of AI for their success.
Answer from chat-GPT:
Fantastic, these answers give us a lot to work with. Let’s apply them to refine our initial concept of “Make an enemy”.
Campaign Concept:
“Say No To Inefficiency – Join the Revolution with theBrianSykes.com”
Ad Copy:
“Declare war on the traditional. Overcome the hurdles of the outdated, the inefficient, the vague and the costly. theBrianSykes.com is your ally in the battlefield of innovation.
We offer customized AI solutions, cutting-edge technologies, and a strategic approach, tailored to address your unique business challenges and align with your goals.
We stand against inefficiency, uncertainty, and stagnation. With us, you get the power of AI, streamlined and simplified. A radical transformation awaits your operational efficiency, decision-making process, customer experience, and continuous improvement.
Join theBrianSykes.com revolution. Elevate your business to the forefront of innovation. Let’s declare victory over the old ways and step into a future fueled by intelligence. Your competitive advantage starts here.”
Visual Concept:
The image could still be divided into two sides, but let’s add more depth based on your answers.
On one side, we show a monochrome, somewhat chaotic office space with stacks of paper, people looking confused and stressed. This represents the old world of inefficiency, lack of clarity, and the challenges of AI implementation.
On the other side, in vibrant colors, we depict a modern, efficient office space powered by AI, people collaborating on interactive screens, facial expressions showing satisfaction and empowerment. The processes are streamlined, decision-making is data-driven, and the customer experience is personalized.
The line dividing the two sides could still be a flag, but let’s make it a banner with the phrase “Join the Revolution with theBrianSykes.com”, symbolizing the movement against inefficiency and the transition towards a smart, AI-driven future.
Does this resonate with your vision for the advertising concept?
I will create a post with JUST the solution also.
So, what do you think? Give the Chat-GPT primed content a try for yourself. Tag me in what you create!